With every transaction there are always 2 sellers and 2 buyers. Usually one of the sides sells money, but sales might be in a form, where neither side sells money. According to Robert James Shiller, in 1969 the Kenneth Ewart Boulding offered the following definition: "Economics is the study of exchange."* Marketing* Optimization* Research* Wealth* Competition* Venture Capital* Philosophy : Morale= What Earns the "business people" the bad Reputation =The Chief Executive Officers (CEO-s) usually earn a bad reputation by being dishonest and by being psychopaths. The non-CEO types, who earn a bad reputation while actually owning the business that they are running, tend to earn their bad reputation by being the idiots at the Warren Buffet's triple-I series of Innovators-Imitators-Idiots.