With every transaction there are always 2 sellers and 2 buyers. Usually one of the sides sells money, but sales might be in a form, where neither side sells money. According to Robert James Shiller, in 1969 the Kenneth Ewart Boulding offered the following definition: "Economics is the study of exchange."
What Earns the "business people" the bad Reputation
The Chief Executive Officers (CEO-s) usually earn a bad reputation by being dishonest and by being psychopaths. The non-CEO types, who earn a bad reputation while actually owning the business that they are running, tend to earn their bad reputation by being the idiots at the Warren Buffet's triple-I series of Innovators-Imitators-Idiots. A citation (archival copy):